The Hard Truth: My Struggle to Serve You Better
The Evolution of My Approach to Empower Your Future
I’m failing you.
Other than a hit of inspiration I’m hoping you get from reading emails every week
Am I helping you to move the ball forward in some meaningful way?
I’ll answer that - probably not.
Over the last few months, I've tossed out ideas – monthly subscriptions, an email course, simple, low-cost actions. But if they haven't clicked, that's on me.
I'm here to help you, and I need to do better.
Sweet Spot Search
You know that sweet spot where your passion and the world's needs collide That's where we're headed.
Frederick Buechner called it a place of “deep gladness.”
I’m not trying to get all religious on you, but for me, that quote summarizes the ultimate goal for us.
It's about making stuff that matters, that resonates.
You're here for a reason. You subscribed.
There's a gap, a need, and my job is to fill it with something so good, you can't help but say yes.
That's the deal – I provide value, you get ahead, and we both win.
If this were just about cash, I'd stick to my Google Ads gigs. But I'm in this to share what I've learned, to help you find work that's more than just a paycheck.
So, at the end of this email, I'm going to ask you something. And I'm really hoping you'll throw me a bone and answer.
Why You Should Reply?
Because this is about finding what really sells, what people can't live without.
That's a skill that's always in demand. It's about knowing who needs help and how to give it.
That's the future-proof stuff, the kind of knowledge you take to the grave.
And speaking of graves, let's talk about waking up.
Red Pill Moment
John Mayer gets a lot of shit for being a pop pretty boy. But the dude is a phenomenal guitarist and a great songwriter.
His song “No Such Thing” hits home for us, Gen X midlifers.
It's about realizing that much of what we were taught is NOT the whole picture.
They being society, bosses, friends, and family…
Before I went solo, I was racking up my fair share of tiny tragedies.
Stepping out on my own was my red pill moment. Best decision I ever made.
And the red pill moment.
I would love for you to feel that.
By listening to the song…
And discovering that, as Mayer sings, there's something better on the other side. I want you to find that, too.
So, here’s what I’m asking:
Where are you on your journey?
What's keeping you from that next big step towards fulfilling work?
Let's figure this out together.
To new beginnings,
What'd you think of today's post?